Federation Square [1999-2000]


This project was a year long consultancy that involved the development of a media precinct plan for the redevelopment of Federation Square in Melbourne, Australia. This area covers and entire city block in the very centre of town.

It was undertaken during my role as Senior Producer at CDP Media, and involved working with numerous Victorian State Government stakeholders, the Victorian Office of Major Projects and the Architects, LAB / Bates+Smart. There was a lot of travel between Sydney and Melbourne every week!

I was involved in concept development and planning for multipath media displays across Federation Square properties. I also handled specification of media delivery systems and exploration of content and delivery options.